Dewar's
John Dewar & Sons is a brand of blended Scotch whisky. Collaborating with the UX and brand team, we were tasked with producing a new website design.
CLIENT: BACARDÍ GROUP
FIELD: WEB DESIGN / UI / UX
ROLE: DESIGN / ART DIRECTION
THE PROBLEM
With a new brand visual identity, the John Dewar & Sons website needed to be brought up-to-date. The initial challenge came from the numerous assets and graphical elements used in the design presentation received. How could we utilise these whilst still improving usability and overall design?
THE SOLUTION
A decision was made to simplify and use brand assets in a more intuitive way. The BVI documents were reviewed and analysed in order to bring the designs to life using key elements of the Dewar’s brand, such as the brand typography, colours, textures and photography.
HOMEPAGE
A bold, modern approach, consisting of an engaging use of materials and textures inspired by the distillery. This, combined with the use of curves and rounded edges helps soften the grid.
ANIMATION
To bring a level of interest to the site we used animation, such as flashing lightbulbs, moving dials and steam.
THE PROCESS
Research and inspiration gathering • Analysing the Dewar's brand • Producing initial design routes • Presenting, amending and finalising designs • Supplying all assets for build • Review and critique of the site development
INDIVIDUAL PRODUCT PAGE
The numerous John Dewar's brands meant each product page (although the same template) could in some ways have its own identity. This was to be achieved through the use of the individual product brand colours and photography.
