Samsung TV

Conceptualisation of a new way of navigating a Samsung Smart TV by creating ways to quickly access what is statistically most used.

CLIENT: SAMSUNG
FIELD: TV INTERFACE DESIGN
ROLE: DESIGN

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THE PROBLEM

When you think of a Smart TV what comes to mind? The answer is unlikely to elude to what we'd usually consider "Smart". This project set out to create a interface that makes a Smart TV, smart. Based on a users TV experience being unique to him or her, the idea centred around a TV that remembers and in some ways learns your behaviour and viewing patterns.

THE UBER MENU

The Uber menu is where all options are accessed. From the search function, to media and connections, the designed interactions make for an easy and quick user experience.

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ICONS

Icons were designed for use throughout the interface and app.

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SEARCH MODE

TV DETAIL MODE

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UX & ART DIRECTION: DALE HERIGSTAD

GREY GOOSE       BACARDI       PARCELFORCE       DEWAR'S       SAMSUNG TV       CANON IRISTA