MARTINI
CLIENT
Martini
MY ROLE
Design
Art Direction
AGENCY
Proximity
YEAR
2018/2019
A website to elevate and showcase Martini's brand offering.
MARTINI is a brand of Italian drinks, known for its vermouth.
As part of the re-platforming and design of the Bacardi Group websites, I was responsible for designing the consumer-facing site.
With some initial design and art direction to go on, I continued the visual exploration, page designs and asset creation.
Look and feel—
Applying the brand
One of the main ideas was to introduce a more organic feel to the site, through various use of the brand assets such as, circular imagery (hinting at the logo), breaking apart the brand pattern, and using animation for a more fluid and less static aesthetic.
Circular imagery
Product background logo animation
Pattern overlaps as a container background
Fragmented pattern used as holding device
Homepage—
Individual Product—
Products Overview—
Navigation
Typography
